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Videos significantly impact the buying process, with 90% of customers saying that videos help them make buying decisions.
To stand out from your competitors and gain a competitive advantage in the Amazon marketplace, your product listing must be credible and drive sales.
One of the best ways to do this is by adding a video to your Amazon listing. It allows you to connect better with potential customers and can be a simple and effective way to boost your sales.
This guide will show you how to add a video to your Amazon product page.
A great Amazon product video should be short and to the point—no more than 2 minutes long. It should also be helpful to the customer: teach them something new that they didn't know before, or show them how to use your product in an easy way.
Your Amazon video should be engaging, easy to understand and entertaining. If you can make it funny or otherwise memorable, even better!
Finally, ensure that your video is easy for viewers to watch on desktop computers and mobile devices—most people won't sit down for more than a minute to watch something if it doesn't look good on their phone screen!
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In the past, the only ones who could upload videos to Amazon product pages were brand registered sellers and wholesale vendors. However, Amazon has recently changed its policies to allow sellers and vendors not registered with the brand to use videos in their product listings.
Let's look at a step-by-step process of how to add a video to your Amazon product listing.
Log in to your Amazon Seller Central account and click on the Inventory tab. In the drop-down menu, select Upload & Manage Videos, as shown in the image below.
Upload your video by clicking the Upload Video button and selecting the video file. We recommend you upload a high-quality video in 16:9 ratio (1920 x 1080px). Amazon supports .mp4 and .mov formats and requires you to keep the video file under 5GB in size.
Make sure your video title contains your main keywords.
Your thumbnail image should represent the video and catch people's attention. If you don't select a thumbnail, Amazon will generate one for you.
Choose the ASINs associated with your product. You can find them in the URL or the product detail section.
Review the information and click the Submit button to send your video to Amazon for approval. The approval can take anywhere from 24 hours to one week. You will see the video on your product detail page when it is approved.
Video content on product listings is a proven way to keep viewers engaged and can help sellers increase their sales.
Adding a video to your Amazon product page is a great way to give potential buyers more information about what they're buying. You can also use the video to show off different features of your product and even get video reviews from customers who've previously purchased it.
Proactive sellers are reaping the rewards because video content is engaging, informative, and quickly adds product credibility.