Get instant access to our best practices from running one of the top UGC creative agencies creating 10,000+ UGC videos for brands like HexClad, RYZE, BestSelf, Product Hunt, Morning Brew, and 63 other brands for over 3 years. Delivered to your inbox in seconds.
There are three main problems almost every brand working with UGC creators faces. Without solving these problems, you will be stuck in a never-ending spiral of bad content, terrible creators, and collapsing mental health.
This download will help you learn from our mistakes, implement best practices immediately, and solve these problems.
1. Finding talented UGC creators who can film authentic, high-quality content that will resonate with your audience, and who are affordable and easy to work with feels impossible.
2. Onboarding creators who tick all the boxes—until they receive products and disappear from the face of the Earth without filming any content. Even worse, they receive your products and are holding you hostage asking for 5 times more money than you agreed on, otherwise refusing to film.
3. Creators ask for extra compensation and threaten with lawsuits when they see your ads are performing well and you have been running them for months.
We had to experience these problems to learn from them, but you don’t have to. This download with our best practices will help you solve these problems.
• Uncover 6 proven ways to find amazing creators who are surprisingly affordable
• Our best practices for managing creators we learned by trial and error working with hundreds of UGC creators
• How to set up your email flows to effortlessly collect authentic content from your customers
• How to spot talented creators when reviewing thousands of creator applications
• Why you should avoid working with people who call themselves UGC creators
• How you can train regular people who can hold a phone into your best creators
• Proven email templates for creator outreach and communication (we use them too)
• What exact questions you must ask new creators in your application form
• How to disqualify creators who would cause problems and be a massive pain in the ass
• Why you should ask your new creators to film this specific script before working with them
• A creator agreement template to help you avoid problems, headaches, and potential lawsuits from creators demanding extra compensation when they see your ad took off and you have been running it for a few months
• A smooth onboarding process for new creators to communicate expectations and responsibilities before filming
• A complete creator training new creators must complete before filming
• How to collect new creator applications on autopilot with automation
• How to set up your email flows to effortlessly collect authentic content from your customers
• How to spot talented creators when reviewing thousands of creator applications
• Why you should avoid working with people who call themselves UGC creators
• How you can train regular people who can hold a phone into your best creators
• Proven email templates for creator outreach and communication (we use them too)
• What exact questions you must ask new creators in your application form
• How to disqualify creators who would cause problems and be a massive pain in the ass
• Why you should ask your new creators to film this specific script before working with them
• A creator agreement template to help you avoid problems, headaches, and potential lawsuits from creators demanding extra compensation when they see your ad took off and you have been running it for a few months
• A smooth onboarding process for new creators to communicate expectations and responsibilities before filming
• A complete creator training new creators must complete before filming
• How to collect new creator applications on autopilot with automation
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